Market Entry
Market Entry
We help startups and scaleups expand into new regions with strategic insight, local intelligence and messaging that connects, not just translates.
We help startups and scaleups expand into new regions with strategic insight, local intelligence and messaging that connects, not just translates.
We help startups and scaleups expand into new regions with strategic insight, local intelligence and messaging that connects, not just translates.
We help startups and scaleups expand into new regions with strategic insight, local intelligence and messaging that connects, not just translates.
We help startups and scaleups expand into new regions with strategic insight, local intelligence and messaging that connects, not just translates.
Localisation is more than just translation
Localisation is more than just translation
Most international launches rely on translation alone, borrowed sales decks, and surface-level local insight. The problem is, language alone doesn’t close deals, and the way people make buying decisions varies hugely region-to-region.
If you want to earn trust, drive adoption, and shorten time to revenue, you need to understand what your buyers actually care about, and how to speak to them in a way that lands.
Most international launches rely on translation alone, borrowed sales decks, and surface-level local insight. The problem is, language alone doesn’t close deals, and the way people make buying decisions varies hugely region-to-region.
If you want to earn trust, drive adoption, and shorten time to revenue, you need to understand what your buyers actually care about, and how to speak to them in a way that lands.
Most international launches rely on translation alone, borrowed sales decks, and surface-level local insight. The problem is, language alone doesn’t close deals, and the way people make buying decisions varies hugely region-to-region.
If you want to earn trust, drive adoption, and shorten time to revenue, you need to understand what your buyers actually care about, and how to speak to them in a way that lands.
What we do
What we do
What we do
What we do
We give you a region-specific launch playbook that combines brand positioning, buyer psychology, and geopolitical nuance. It tells you what to say, how to frame it, and where to adjust your story.
We give you a region-specific launch playbook that combines brand positioning, buyer psychology, and geopolitical nuance. It tells you what to say, how to frame it, and where to adjust your story.
France Competitive Perception
France Competitive Perception
France Competitive Perception
France Competitive Perception
France Competitive Perception
Market Product Readiness
Market Product Readiness
Market Product Readiness
Market Product Readiness
Market Product Readiness
Country Comparison 1: Cultural Fit for B2B G2M
Country Comparison 1: Cultural Fit for B2B G2M
Country Comparison 1: Cultural Fit for B2B G2M
Netherlands
Netherlands
Netherlands
United Kingdom
United Kingdom
United Kingdom
Germany
Germany
Germany
How it works
How it works
A unique, powerful combination:
A unique, powerful combination:
A unique, powerful combination:
Behavioural & Geopolitical Insight: Led by a former military strategist with deep behavioural analysis experience, We study the region’s decision-making to gain a deep understanding of how your target customers buy, what they trust, and what they expect.
Brand & Funnel Adaptation: We adapt your messaging to meet local expectations, without diluting your brand. From homepage headlines to what to say in pitch decks, we translate strategy into real, usable language that supports teams on the ground and can be put to real-world use right away.
Country Comparison 2: Social Engagement Rates
Country Comparison 2: Social Engagement Rates
Country Comparison 2: Social Engagement Rates
Germany
Germany
Germany
Netherlands
Netherlands
Netherlands
United Kingdom
United Kingdom
United Kingdom
Sample Market Entry Cheat Sheet
Sample Market Entry Cheat Sheet
Country
Country
Country
Germany
Germany
Germany
France
France
France
Netherlands
Netherlands
Netherlands
Market Maturity
High
High
High
High
High
High
Medium
Medium
Medium
Buyer Behaviour
Process-led, value rational, compliance-sensitive
Process-led, value rational, compliance-sensitive
Process-led, value rational, compliance-sensitive
Process-led, value rational, compliance-sensitive
Consultative, brand-aware, values local language & signals
Consultative, brand-aware, values local language & signals
Consultative, brand-aware, values local language & signals
Consultative, brand-aware, values local language & signals
Speed focus, digital-first, comparison shoppers
Speed focus, digital-first, comparison shoppers
Speed focus, digital-first, comparison shoppers
Sales
Cycle
Sales
Cycle
Long
Long
Long
Medium
Medium
Medium
Short
Short
Short
Regulatory
Notes
GDPR strictness, procurement formalities
GDPR strictness, procurement formalities
GDPR strictness, procurement formalities
GDPR strictness, procurement formalities
Language localisation required, strong union rules
Language localisation required, strong union rules
Language localisation required, strong union rules
Language localisation required, strong union rules
Transparent but detailed documentation required
Transparent but detailed documentation required
Transparent but detailed documentation required
What you get
What you get
A tailored decision-making toolkit for new market entry.
A tailored decision-making toolkit for new market entry.
Buyer cheat sheets per region (with trust signals, motivators, red flags)
Localised messaging strategy (not just translation)
Website, tone, and demo adaptation guidance
Friction & trust map with tactical mitigation
Activation roadmap to phase rollout
Internal enablement materials for teams and partners
ptional add-ons: messaging rewrites, rollout workshops, live QA sessions with local teams.
ptional add-ons: messaging rewrites, rollout workshops, live QA sessions with local teams.
What makes it different
What makes it different
We give you strategy you can actually use, immediately.
We give you strategy you can actually use, immediately.
Built by senior experts, not handed to junior analysts
Concise, direct, practical, and ready-to-use right away
Based on what converts and what actually lands
Designed for SaaS teams who need to move fast and cannot afford risk
Built by senior experts, not handed to junior analysts
Concise, direct, practical, and ready-to-use right away
Based on what converts and what actually lands
Designed for SaaS teams who need to move fast and cannot afford risk
Who it’s for
Who it’s for
SaaS scaleups (Series A/B/C) preparing for international growth
Teams entering complex, stakeholder-heavy markets
Founders and marketing leads who need senior strategy without the overhead
Companies expanding into EMEA, North America, APAC, or LATAM
SaaS scaleups (Series A/B/C) preparing for international growth
Teams entering complex, stakeholder-heavy markets
Founders and marketing leads who need senior strategy without the overhead
Companies expanding into EMEA, North America, APAC, or LATAM
See what you’d actually get
See what you’d actually get
See what you’d actually get
Request a sample pack
Request a sample pack
Expertise
Expertise
Expertise
Your project will be led by senior strategists
and creatives with experience across both global
brands and high-growth SaaS.
Your project will be led by senior strategists
and creatives with experience across both global
brands and high-growth SaaS.
Your project will be led by senior strategists
and creatives with experience across both global
brands and high-growth SaaS.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
Book a free consultation
Book a free consultation
We’ll walk through what you’re working on and where we might add value.
We’ll walk through what you’re working on and where we might add value.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.