Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Everything you need to launch, refresh, or refine your brand to create the right impression with customers and communicate your value more effectively.
Everything you need to launch, refresh, or refine your brand to create the right impression with customers and communicate your value more effectively.
Everything you need to launch, refresh, or refine your brand to create the right impression with customers and communicate your value more effectively.
Everything you need to launch, refresh, or refine your brand to create the right impression with customers and communicate your value more effectively.
Why Brand Identity Matters
Why Brand Identity Matters
Why Brand Identity Matters
Why Brand Identity Matters
Your brand isn’t just how you look; it’s how you’re
understood. And a strong brand helps you:
Your brand isn’t just how you look; it’s how you’re
understood. And a strong brand helps you:
Your brand isn’t just how you look; it’s how you’re
understood. And a strong brand helps you:
Your brand isn’t just how you look; it’s how you’re
understood. And a strong brand helps you:
Make a confident first impression
Make a confident first impression
Make a confident first impression
Build clarity and consistency across your materials
Build clarity and consistency across your materials
Build clarity and consistency across your materials
Communicate value both internally and externally
Communicate value both internally and externally
Communicate value both internally and externally
Equip your team with the tools to sell
Equip your team with the tools to sell
Equip your team with the tools to sell
Whether you’re launching something new or repositioning an existing offer, brand identity is the foundation of trust and conversion.
Whether you’re launching something new or repositioning an existing offer, brand identity is the foundation of trust and conversion.
Whether you’re launching something new or repositioning an existing offer, brand identity is the foundation of trust and conversion.
Whether you’re launching something new or repositioning an existing offer, brand identity is the foundation of trust and conversion.
Whether you’re launching something new or repositioning an existing offer, brand identity is the foundation of trust and conversion.
Strategic, not just stylish.
Strategic, not just stylish.
Strategic, not just stylish.
We design brand identities that help you get
noticed, and better communicate your value.
We design brand identities that help you get
noticed, and better communicate your value.
We design brand identities that help you get
noticed, and better communicate your value.
What makes us different
What makes us different
What makes us different
What makes us different
Branding that scales.
We blend creative execution with commercial insight, giving you design with thought behind it.
We blend creative execution with commercial insight, giving you design with thought behind it.
We blend creative execution with commercial insight, giving you design with thought behind it.
Strategy-led, not surface-level: Every decision is grounded in buyer behaviour and aligned to real growth goals.
Strategy-led, not surface-level: Every decision is grounded in buyer behaviour and aligned to real growth goals.
Strategy-led, not surface-level: Every decision is grounded in buyer behaviour and aligned to real growth goals.
Full-funnel thinking: Our brands work everywhere: sales decks, demo flows, onboarding screens, not just your homepage.
Full-funnel thinking: Our brands work everywhere: sales decks, demo flows, onboarding screens, not just your homepage.
Full-funnel thinking: Our brands work everywhere: sales decks, demo flows, onboarding screens, not just your homepage.
Experienced team: You’ll work directly with senior brand and strategy experts, not juniors or account managers.
Experienced team: You’ll work directly with senior brand and strategy experts, not juniors or account managers.
Experienced team: You’ll work directly with senior brand and strategy experts, not juniors or account managers.
Built for scale: We work best with ambitious startups and scaleups who need speed and cohesion across all channels.
Built for scale: We work best with ambitious startups and scaleups who need speed and cohesion across all channels.
Built for scale: We work best with ambitious startups and scaleups who need speed and cohesion across all channels.
Book a free consultation
Book a free consultation
Book a free consultation
We’ll walk through what you’re working on and where we might add value.
We’ll walk through what you’re working on and where we might add value.
Our Approach
Our Approach
Our Approach
We don’t do pretty for pretty’s sake.
We don’t do pretty for pretty’s sake.
We don’t do pretty for pretty’s sake.
We don’t do pretty for pretty’s sake.
We don’t do pretty for pretty’s sake.
Every design decision is tied to:
Every design decision is tied to:
Every design decision is tied to:
Your business goals
Your business goals
Your business goals
Your buyer psychology
Your buyer psychology
Your buyer psychology
Your product’s real-world use cases
Your product’s real-world use cases
Your product’s real-world use cases
That means we consider things like:
How your identity performs on pitch decks and funding slides
How your identity performs on pitch decks and funding slides
How your identity performs on pitch decks and funding slides
Whether your product UI and website feel aligned with the brand
Whether your product UI and website feel aligned with the brand
Whether your product UI and website feel aligned with the brand
How a new hire or sales rep can use the brand instantly and confidently
How a new hire or sales rep can use the brand instantly and confidently
How a new hire or sales rep can use the brand instantly and confidently
Use Cases
Use Cases
Use Cases
Who it’s for
Who it’s for
Who it’s for
Startups pre-launch or post-MVP
Startups pre-launch or post-MVP
Startups pre-launch or post-MVP
Scaleups evolving their messaging or visual direction
Scaleups evolving their messaging or visual direction
Scaleups evolving their messaging or visual direction
Founders ready to level up from a DIY brand
Founders ready to level up from a DIY brand
Founders ready to level up from a DIY brand
Teams refreshing after funding or repositioning
Teams refreshing after funding or repositioning
Teams refreshing after funding or repositioning
What you get
What you get
Buyer Insights
Buyer Insights
We tailor each brand identity to your needs, but every package includes:
We tailor each brand identity to your needs, but every package includes:
Logo system: Primary logo + variants
Logo system: Primary logo + variants
Logo system: Primary logo + variants
Logo system: Primary logo + variants
Logo system: Primary logo + variants
Colour palette: Functional and expressive colour rules
Colour palette: Functional and expressive colour rules
Colour palette: Functional and expressive colour rules
Colour palette: Functional and expressive colour rules
Colour palette: Functional and expressive colour rules
Typography & iconography: Font pairings and visual rhythm
Typography & iconography: Font pairings and visual rhythm
Typography & iconography: Font pairings and visual rhythm
Typography & iconography: Font pairings and visual rhythm
Typography & iconography: Font pairings and visual rhythm
Tone of voice guide: How to talk, write and sound like your brand
Tone of voice guide: How to talk, write and sound like your brand
Tone of voice guide: How to talk, write and sound like your brand
Tone of voice guide: How to talk, write and sound like your brand
Tone of voice guide: How to talk, write and sound like your brand
Image world: Photography or illustration style, plus usage rules
Image world: Photography or illustration style, plus usage rules
Image world: Photography or illustration style, plus usage rules
Image world: Photography or illustration style, plus usage rules
Image world: Photography or illustration style, plus usage rules
Messaging blocks: Sample brand messaging for common contexts
Messaging blocks: Sample brand messaging for common contexts
Messaging blocks: Sample brand messaging for common contexts
Messaging blocks: Sample brand messaging for common contexts
Messaging blocks: Sample brand messaging for common contexts
Guidelines: A clear, usable brand book (PDF or web-based)
Guidelines: A clear, usable brand book (PDF or web-based)
Guidelines: A clear, usable brand book (PDF or web-based)
Guidelines: A clear, usable brand book (PDF or web-based)
Guidelines: A clear, usable brand book (PDF or web-based)
Asset folder: Organised, labelled, ready-to-use brand assets
Asset folder: Organised, labelled, ready-to-use brand assets
Asset folder: Organised, labelled, ready-to-use brand assets
Asset folder: Organised, labelled, ready-to-use brand assets
Asset folder: Organised, labelled, ready-to-use brand assets
Every file is editable, exportable, and ready for handover to internal teams, investors or freelancers.
How it works
How it works
How it works
How it works
How it works
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Free Consultation
A no-strings chat to understand your business, challenges, and goals.
_01
Free Consultation
A no-strings chat to understand your business, challenges, and goals.
_01
Free Consultation
A no-strings chat to understand your business, challenges, and goals.
_01
Free Consultation
A no-strings chat to understand your business, challenges, and goals.
_01
Free Consultation
A no-strings chat to understand your business, challenges, and goals.
_02
Scope & proposal
We send you a tailored overview - deliverables, timelines, and cost.
_02
Scope & proposal
We send you a tailored overview - deliverables, timelines, and cost.
_02
Scope & proposal
We send you a tailored overview - deliverables, timelines, and cost.
_02
Scope & proposal
We send you a tailored overview - deliverables, timelines, and cost.
_02
Scope & proposal
We send you a tailored overview - deliverables, timelines, and cost.
_03
Design & delivery
We develop your brand and deliver a complete, ready-to-use package.
_03
Design & delivery
We develop your brand and deliver a complete, ready-to-use package.
_03
Design & delivery
We develop your brand and deliver a complete, ready-to-use package.
_03
Design & delivery
We develop your brand and deliver a complete, ready-to-use package.
_03
Design & delivery
We develop your brand and deliver a complete, ready-to-use package.
Expertise
Expertise
Expertise
Your project will be led by senior strategists
and creatives with experience across both global
brands and high-growth SaaS.
Your project will be led by senior strategists
and creatives with experience across both global
brands and high-growth SaaS.
Your project will be led by senior strategists
and creatives with experience across both global
brands and high-growth SaaS.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
Michael Orson-Rodriguez
Director of Creative & Brand Strategy
Michael has spent 15+ years building brand and marketing systems that convert, across startups, SaaS scaleups, and global enterprises. He works closely with founders, CMOs, and product leads to align brand stories with real user behaviour and commercial outcomes.
He began in creative strategy and brand development, leading campaigns and rollouts for Siemens, Samsung, and Roche, before heading in-house creative at Master of Malt and Doodle. His work spans brand identity, digital design, content, and product storytelling — helping companies compete and win.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
James Beadle
Director of Strategic Insight & Expansion
James brings a behavioural lens to strategy, shaped by 12 years as a commissioned officer in the British Army, much of it focused on military intelligence. His work centred on understanding how people think, act, and respond in high-pressure, complex environments.
Since leaving the military, he’s helped governments, startups, and enterprise clients gather deeper intelligence, understand audiences, and make sharper strategic decisions. He’s also worked with AI and data firms to deliver large-scale insight into not just what people do, but why.
Book a free consultation
Book a free consultation
We’ll walk through what you’re working on and where we might add value.
We’ll walk through what you’re working on and where we might add value.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.