Website redesign and brand refresh for a 3D SaaS startup
Website redesign and brand refresh for a 3D SaaS startup
Website redesign and brand refresh for a 3D SaaS startup
Website redesign and brand refresh for a 3D SaaS startup
Website redesign and brand refresh for a 3D SaaS startup
Sectors
3D Technology
3D Technology
Location
Munich
Munich
Client
CmdCentr
CmdCentr
Services
FUNNEL ACTIVATION, BUYER SEGMENTATION
FUNNEL ACTIVATION, BUYER SEGMENTATION
FUNNEL ACTIVATION, BUYER SEGMENTATION
Introduction
Introduction
Bringing warmth and identity to
cutting-edge 3D tech
Bringing warmth and identity to
cutting-edge 3D tech
UX3D is a leader in high-performance 3D rendering. Their product is deeply technical, hugely capable, and operating at the edge of what’s possible. However, their outward brand was letting them down. They asked us to create a more cohesive, flexible design system that could help them tell their story with confidence.
UX3D is a leader in high-performance 3D rendering. Their product is deeply technical, hugely capable, and operating at the edge of what’s possible. However, their outward brand was letting them down. They asked us to create a more cohesive, flexible design system that could help them tell their story with confidence.
The Challenge
The Challenge
Highly technical.
Visually cold. Hard to scale.
Highly technical.
Visually cold. Hard to scale.
While UX3D’s technology was world-class, the company’s brand materials lacked cohesion, warmth, and a sense of personality. There was no modern website. Visual assets were inconsistent. And internal teams had no design system to lean on for future rollouts. The brief was to bring polish and something tactile to a deeply technical company—without losing the precision that defines their work.
While UX3D’s technology was world-class, the company’s brand materials lacked cohesion, warmth, and a sense of personality. There was no modern website. Visual assets were inconsistent. And internal teams had no design system to lean on for future rollouts. The brief was to bring polish and something tactile to a deeply technical company—without losing the precision that defines their work.
The Solution
The Solution
A flexible design system with a retro-tech edge
A flexible design system with a retro-tech edge
A flexible design system with a retro-tech edge
We developed a refreshed identity and modular design system that introduced subtle tactility and rhythm to the brand. Drawing on cues from retro tech, the new visual direction adds a strong sense of character across every asset.
At the heart of the work was a new website, built from the ground up using a component-based structure that allows the UX3D team to scale and evolve their content as the business grows.
We developed a refreshed identity and modular design system that introduced subtle tactility and rhythm to the brand. Drawing on cues from retro tech, the new visual direction adds a strong sense of character across every asset.
At the heart of the work was a new website, built from the ground up using a component-based structure that allows the UX3D team to scale and evolve their content as the business grows.
We developed a refreshed identity and modular design system that introduced subtle tactility and rhythm to the brand. Drawing on cues from retro tech, the new visual direction adds a strong sense of character across every asset.
At the heart of the work was a new website, built from the ground up using a component-based structure that allows the UX3D team to scale and evolve their content as the business grows.
Design that communicates
Design that communicates
Every decision, from colour to layout to iconography, was made to help UX3D feel more approachable, without softening its core credibility.
Every decision, from colour to layout to iconography, was made to help UX3D feel more approachable, without softening its core credibility.
The Result
A modern brand with effective tools and a clearer voice
A modern brand with effective tools and a clearer voice
With the new identity and modular design system in place, UX3D can now communicate its value across industries and audiences—with more warmth, more precision, and far more confidence.
With the new identity and modular design system in place, UX3D can now communicate its value across industries and audiences—with more warmth, more precision, and far more confidence.
Deliverables
Deliverables
We delivered a complete rebrand and asset suite, including:
We delivered a complete rebrand and asset suite, including:
Brand Identity: Refreshed logo, colour palette, typography, icon set, and visual language guidelines.
Website Design: Full homepage and key page layouts, designed to be modular and reusable across product updates.
Comms & Assets: Business cards, social profile designs, post templates, email footer, and editable docs - all systematised for in-house use.
Styleguide: A practical, visual guide covering logo usage, typography, colours, tone of voice, and digital design components.
Brand Identity: Refreshed logo, colour palette, typography, icon set, and visual language guidelines.
Website Design: Full homepage and key page layouts, designed to be modular and reusable across product updates.
Comms & Assets: Business cards, social profile designs, post templates, email footer, and editable docs - all systematised for in-house use.
Styleguide: A practical, visual guide covering logo usage, typography, colours, tone of voice, and digital design components.
“OrsonRodriguez gave us the tools to find our design language and delivered it to perfection.”
“OrsonRodriguez gave us the tools to find our design language and delivered it to perfection.”
“OrsonRodriguez gave us the tools to find our design language and delivered it to perfection.”
“OrsonRodriguez gave us the tools to find our design language and delivered it to perfection.”
“OrsonRodriguez gave us the tools to find our design language and delivered it to perfection.”
Moritz Willy Becher, CTO, UX3D
Moritz Willy Becher, CTO, UX3D
Moritz Willy Becher, CTO, UX3D
Want to work with us?
Want to work with us?
Want to work with us?
Want to work with us?
Want to work with us?
Book a free consultation
Book a free consultation
Book a free consultation
We’ll walk through what you’re working on and where we might add value.
We’ll walk through what you’re working on and where we might add value.
Find out what we can do for you.
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Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
