Full-service brand and website design system
Full-service brand and website design system
Full-service brand and website design system
Full-service brand and website design system
Full-service brand and website design system
Sectors
SaaS, B2B
SaaS, B2B
Location
London, Milan
London, Milan
Client
Optimand
Optimand
Services
Brand Identity, Web Design, Marketing Collateral
Brand Identity, Web Design, Marketing Collateral
Brand Identity, Web Design, Marketing Collateral
Introduction
Introduction
Introduction
Turning a respected SaaS tool into an effective, scalable brand system
Turning a respected SaaS tool into an effective, scalable brand system
Turning a respected SaaS tool into an effective, scalable brand system
Turning a respected SaaS tool into an effective, scalable brand system
Turning a respected SaaS tool into an effective, scalable brand system
Optimand came to us with a respected name, a powerful analytics product and a growing client base. However, they lacked a cohesive visual identity and the means to tell their story. While the tool was gaining traction, the lack of a strong brand made it difficult to communicate value in a consistent, professional way.
Optimand came to us with a respected name, a powerful analytics product and a growing client base. However, they lacked a cohesive visual identity and the means to tell their story. While the tool was gaining traction, the lack of a strong brand made it difficult to communicate value in a consistent, professional way.
Optimand came to us with a respected name, a powerful analytics product and a growing client base. However, they lacked a cohesive visual identity and the means to tell their story. While the tool was gaining traction, the lack of a strong brand made it difficult to communicate value in a consistent, professional way.
Optimand came to us with a respected name, a powerful analytics product and a growing client base. However, they lacked a cohesive visual identity and the means to tell their story. While the tool was gaining traction, the lack of a strong brand made it difficult to communicate value in a consistent, professional way.
Optimand came to us with a respected name, a powerful analytics product and a growing client base. However, they lacked a cohesive visual identity and the means to tell their story. While the tool was gaining traction, the lack of a strong brand made it difficult to communicate value in a consistent, professional way.
The Challenge
The Challenge
The Challenge
No brand foundation.
No templates. No clarity.
No brand foundation.
No templates. No clarity.
No brand foundation.
No templates. No clarity.
No brand foundation.
No templates. No clarity.
No brand foundation.
No templates. No clarity.
Optimand needed more than just a logo: it required a visual language that could support sales, marketing, pitches to clients, and future product expansion. That meant building everything from the ground up, while staying true to the data-driven, focussed personality of the product.
The visual identity had to strike a balance between analytical precision and commercial effectiveness, giving Optimand a strong, unique market presence.
Optimand needed more than just a logo: it required a visual language that could support sales, marketing, pitches to clients, and future product expansion. That meant building everything from the ground up, while staying true to the data-driven, focussed personality of the product.
The visual identity had to strike a balance between analytical precision and commercial effectiveness, giving Optimand a strong, unique market presence.
Optimand needed more than just a logo: it required a visual language that could support sales, marketing, pitches to clients, and future product expansion. That meant building everything from the ground up, while staying true to the data-driven, focussed personality of the product.
The visual identity had to strike a balance between analytical precision and commercial effectiveness, giving Optimand a strong, unique market presence.
Optimand needed more than just a logo: it required a visual language that could support sales, marketing, pitches to clients, and future product expansion. That meant building everything from the ground up, while staying true to the data-driven, focussed personality of the product.
The visual identity had to strike a balance between analytical precision and commercial effectiveness, giving Optimand a strong, unique market presence.
Optimand needed more than just a logo: it required a visual language that could support sales, marketing, pitches to clients, and future product expansion. That meant building everything from the ground up, while staying true to the data-driven, focussed personality of the product.
The visual identity had to strike a balance between analytical precision and commercial effectiveness, giving Optimand a strong, unique market presence.
Designed to scale
Designed to scale
Designed to scale
Designed to scale
Designed to scale
Every asset was built for clarity, consistency, and easy reuse by the Optimand team.
Every asset was built for clarity, consistency, and easy reuse by the Optimand team.
Every asset was built for clarity, consistency, and easy reuse by the Optimand team.
The Solution
The Solution
The Solution
A modular brand system built for scaling
A modular brand system built for scaling
A modular brand system built for scaling
A modular brand system built for scaling
A modular brand system built for scaling
We created a clean, modern identity that subtly echoes the analytical nature of Optimand’s work through clean lines, structured layouts, a subtle colour palette.
The entire system was designed for flexibility, in order to allow the Optimand team to roll out new materials quickly, while maintaining brand consistency across all channels.
We created a clean, modern identity that subtly echoes the analytical nature of Optimand’s work through clean lines, structured layouts, a subtle colour palette.
The entire system was designed for flexibility, in order to allow the Optimand team to roll out new materials quickly, while maintaining brand consistency across all channels.
We created a clean, modern identity that subtly echoes the analytical nature of Optimand’s work through clean lines, structured layouts, a subtle colour palette.
The entire system was designed for flexibility, in order to allow the Optimand team to roll out new materials quickly, while maintaining brand consistency across all channels.
We created a clean, modern identity that subtly echoes the analytical nature of Optimand’s work through clean lines, structured layouts, a subtle colour palette.
The entire system was designed for flexibility, in order to allow the Optimand team to roll out new materials quickly, while maintaining brand consistency across all channels.
We created a clean, modern identity that subtly echoes the analytical nature of Optimand’s work through clean lines, structured layouts, a subtle colour palette.
The entire system was designed for flexibility, in order to allow the Optimand team to roll out new materials quickly, while maintaining brand consistency across all channels.
The Result
The Result
The Result
A clear identity with polish, and room to grow
A clear identity with polish, and room to grow
A clear identity with polish, and room to grow
A clear identity with polish, and room to grow
The result is a cohesive visual system that gives Optimand the polish of a mature SaaS brand. With these strong foundations in place, the team can now scale communications, update product materials, and launch new content with speed and confidence.
The result is a cohesive visual system that gives Optimand the polish of a mature SaaS brand. With these strong foundations in place, the team can now scale communications, update product materials, and launch new content with speed and confidence.
The result is a cohesive visual system that gives Optimand the polish of a mature SaaS brand. With these strong foundations in place, the team can now scale communications, update product materials, and launch new content with speed and confidence.
The result is a cohesive visual system that gives Optimand the polish of a mature SaaS brand. With these strong foundations in place, the team can now scale communications, update product materials, and launch new content with speed and confidence.
Deliverables
Deliverables
Deliverables
We delivered a design system, including:
We delivered a design system, including:
We delivered a design system, including:
We delivered a design system, including:
We delivered a design system, including:
• Branding: An updated logo, typography and colour
palette, curated image library, and a style guide
that covers brand tone, logo usage, fonts, and
iconography.
• Comms Kit: A full presentation template, and a
complete slide pitch deck aligned to investor
conversations and client demos.
• Print & Templates: Custom PDF templates with both
designs and content for one-pagers and case studies.
• Website Design: Fully designed website with content
strategy and updated information architecture,
complete with modular UI components to allow for
future growth.
• Branding: An updated logo, typography and colour
palette, curated image library, and a style guide
that covers brand tone, logo usage, fonts, and
iconography.
• Comms Kit: A full presentation template, and a
complete slide pitch deck aligned to investor
conversations and client demos.
• Print & Templates: Custom PDF templates with both
designs and content for one-pagers and case studies.
• Website Design: Fully designed website with content
strategy and updated information architecture,
complete with modular UI components to allow for
future growth.
• Branding: An updated logo, typography and colour palette, curated image library, and a style guide that covers brand tone, logo usage, fonts, and iconography.• Comms Kit: A full presentation template, and a complete slide pitch deck aligned to investor conversations and client demos.• Print & Templates: Custom PDF templates with both designs and content for one-pagers and case studies.• Website Design: Fully designed website with content strategy and updated information architecture, complete with modular UI components to allow for future growth.
Branding: An updated logo, typography and colour palette, curated image library, and a style guide that covers brand tone, logo usage, fonts, and iconography.
Comms Kit: A full presentation template, and a complete slide pitch deck aligned to investor
conversations and client demos.
Print & Templates: Custom PDF templates with both designs and content for one-pagers and case studies.
Website Design: Fully designed website with content strategy and updated information architecture,complete with modular UI components to allow for future growth.
Branding: An updated logo, typography and colour
palette, curated image library,
and a style guide
that covers brand tone, logo usage, fonts, and
iconography.
Comms Kit: A full presentation template, and a complete slide pitch deck aligned to investor conversations and client demos.
Print & Templates: Custom PDF templates with both designs content for one-pagers and case studies.
Website Design: Fully designed website with content strategy and updated information architecture,
complete with modular UI components to allow for future growth.
Want to work with us?
Want to work with us?
Want to work with us?
Want to work with us?
Want to work with us?
Book a free consultation
Book a free consultation
We’ll walk through what you’re working on and where we might add value.
We’ll walk through what you’re working on and where we might add value.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.
Find out what we can do for you.
Stay up to date with insights, news, and marketing tips.
Ⓒ Michael Orson-Rodriguez 2026. All rights reserved.