Optimand

Optimand came to me with a great SaaS product and a respected name, but no real visual identity. I developed a look that is clean, sharp, and slightly data-driven by design, to reflect the analytical nature of the software. I created a comprehensive package including slide deck templates, a pitch deck, a full styleguide and UI library, and a set of print and PDF templates for case studies and one-pagers. The goal was to give them a visual system that felt professional and grown-up with the modularity needed to scale.